Home » The New Marketing Era: Marketing to the Imagination in a Technology Driven World by Paul Postma
The New Marketing Era: Marketing to the Imagination in a Technology Driven World Paul Postma

The New Marketing Era: Marketing to the Imagination in a Technology Driven World

Paul Postma

Published December 31st 1999
ISBN : 9780070526754
Unknown Binding
175 pages
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 About the Book 

Although the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. According to Paul Postma, managing partner of Ernst & Young,MoreAlthough the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. According to Paul Postma, managing partner of Ernst & Young, one of the worlds leading consulting firms, recognition of this basic fact is the secret to marketing success. In The New Marketing Era, he explores the sweeping changes in information technology and media and how their impact and effectiveness are influenced by age-old human behavior.